I have over a decade of experience with technical and on-page SEO, and have taught classes and presented on the topic at national and international industry events. I have also written extensively about SEO for several industry-leading publications.
Google: Analytics, Search Console, Tag Manager, Drive (Sheets/Docs/Slides)
SEO: Screaming Frog, URL Profile, Splunk, aHrefs, SEMRush, Moz, Magestic, Chrome Dev Tools
CMS: WordPress, Drupal, Squarspace, Webflow, BigCommerce, Shopify, WooCommerce
Others: Trello, Hubspot, Asana, Slack, Photoshop, Excel, ChatGPT, Midjourney, Jasper, Gemini
My degree in Journalism continues to pay dividends, as copywriting and editorial tasks have made up a significant portion of my responsibilities throughout my career.
In addition to providing content for employers and clients, I have written for Oracle, Shopify, BigCommerce, Moz, OnCrawl, Volusion, Website Magazine, Hubspot, and other industry publications.
From audience personas to ideation, content briefs, production, promotion, SEO, and conversion optimization, I can develop and implement content marketing strategies that move even the most stubborn KPIs.
Proficient with: Schema markup (JSON-LD format), HTML and CSS. Working knowledge of JavaScript. Currently learning Python to make the most use of the Open AI API for SEO purposes.
I have presented on SEO and eCommerce marketing to audiences ranging from beginners to industry experts at events locally, nationally and abroad, including: SMX West, SMX Milan, MozTalk Denver, Confluence, DMFB, SearchCon and SEMPO.
Experienced content strategist and search engine optimization professional with a deep understanding of technical SEO.
As the virtual SEO Director for a handful of clients, I am responsible for organic search traffic and all upstream metrics. I prefer to be embedded within the content marketing team while acting as a bridge between organic search, content, and engineering.
I was responsible for all digital marketing activities, including SEO, paid search, PR, content marketing and conversion optimization. Boundless became my first client as an SEO consultant in 2018.
Restructured service offerings and rebranded from SEOverflow to Inflow in 2012. Started an internal marketing department and launched dozens of content marketing campaigns. Maintained high rankings for search queries like “eCommerce marketing agency”. Built strategic partnerships with key brands like Moz, Shopify, BigCommerce and Oracle. Grew revenue from 1.6 MM in 2012 to 2.8MM in 2016. Named one of Colorado Biz Magazine’s 250 Top Private Companies in Colorado five years running. 2017 was Inflow’s third year on the Inc. 5000 list of the fastest-growing private companies in America.
Directed search marketing strategy for a network of a dozen enterprise affiliate websites. Implemented analytics on all sites, including goal and event tracking for all conversion types. Played a major role in the development of overall marketing strategy and implementation for two new sites. Worked with the PR team to fully leverage hundreds of high-quality links and brand mentions from sources like the New York Times, CBS News, TIME, ABC News, Wall Street Journal, WIRED, Forbes, PCWorld, Fox News, CNN Money and other media outlets. Implemented a successful search marketing strategy for Free Shipping Day, an online shopping holiday responsible for more than $1 billion in online sales (freeshippingday.com).
Improved rankings and increased organic search traffic by 263% between 2008 and 2009. Secured and maintained #1 rankings for highly competitive industry keywords (e.g. yoga mats, yoga DVDs, organic bedding). Developed successful, ongoing SEO strategies for dozens of Gaiam eCommerce, subscription and content properties. Generated over $2MM in gross revenue from organic search across two main web properties in 2009. Managed two full-time employees, one intern and multiple vendors. Educated marketing team members and decision-makers on SEO best practices, and regularly met with cross-department leaders to develop SEO evangelists in key areas throughout the organization. Developed and presented an annual SEO report to the executive team highlighting KPIs and strategies for the upcoming year.
Increased search engine visibility, traffic and leads in competitive markets, including cosmetic surgery, cosmetic dentistry, and personal injury law. Met monthly with the SEO team to provide strategies based on key metrics for each client. Trained new SEO specialists. Was responsible for SEO and PPC for nearly 100 clients.
Worked with developers to bake-in SEO best practices in a way that ensured optimized content at scale. Increased the amount of incoming external links from 179 to over 14,500. Contributed to an increase in weekly visits by more than 131,700 (over 400%). Developed the SEO strategy for one of the first user-generated content communities on the web, which was purchased by Yahoo! in 2010.
Awarded 50% academic scholarship and Dean’s List every semester. First in class for Newspaper and Magazine Reporting, Ethical Values, Scriptwriting, Communication Research, Media Industries, Conflict Resolution, and Critical Thinking.